Fluid Alchemy Bar School


Here’s a preview of our new bar school that doubles up as our R&D facility. We’ll be posting the details and schedules of upcoming training and certification programs soon.


BEEFEATER SUMMER GIN

This May 2010, Beefeater Gin will be launching their summer gin which will be release in key global markets in a special edition packaging. According to Master Distiller Desmond Payne, the gin will highlight summer ingredients such as hibiscus, elderflower and blackcurrants alongside the original botanicals used in the Beefeater Gin.


PIMM’S or PITCHERS?

ppSainsbury’s UK has recently released its gin based drink named ‘Pitchers’. This has got drinks giant Diageo launching legal action against the UK’s supermarket giant for infringement of intellectual property rights. Notice several  ‘similarity’ between Pimm’s (by Diageo) and Pitchers?


Wild Turkey for Sale!

wild-turkey-bourbon-whiskey-101-7246875

Pernod Ricard has recently announce the sale of its Wild Turkey bourbon portfolio to Gruppo Campari for a whopping US$ 575 million. This transaction includes American Honey liqueur, bourbon making facilities in Kentucky and bourbon collections. This comes as part of Pernod Ricard’s non-strategic plan for asset disposal. Other related brands that was previously disposed was Glendronach, Cruzan & Bisquit.


WORLD WHISKY AWARDS 2008 – GLENMORANGIE

At the recent World Whisky Awards organized by Whisky Magazine, Glenmorangie took home the awards for:-

World’s Best Highland Single Malt Whisky – Glenmorangie Nectar D’Or
World’s Best Highland 12 yrs & Under – Glenmorangie Nectar D’Or

Slainte!


NEWS – ABSOLUT SALES INCREASES

Swedish Government owned V&S Group reported a 9% sales increase for 2007. V&S owned Absolut Vodka which is the fourth largest international premium spirits brand in the world recorded an exciting growth in several regions. The US saw a 4% increase in sales of Absolut (The US is still Absolut Vodka’s largest market) while there were significant sales increase in the following country:

United Kingdom : 50%
Spain : 37%
Brazil : 49%
Canada : 12%
Mexico : 10%

The V&S Absolut Spirits Division which is responsible for Absolut Vodka, Level Vodka, Cruzan Rum, Plymouth Gin and FRÏS Vodka was up 6% in profit.
Apart from major contributions from Absolut Vodka, Cruzan Rum which saw a 19% growth in 2007 also contributed to the company’s exceptional performance.

Further Reading and Reports:

V&S Group

Drinks International


EVENTS – MAJOR BAR EVENTS OF 2008

DEAR ALL,
HERE’S A LIST OF ALL THE MAJOR & NEW BAR RELATED EVENTS THAT’LL TAKE PLACE IN VARIOUS PART OF THE GLOBE. I’LL TRY MY BEST TO LIST MOST OF IT, HOWEVER IF I DO MISS OUT ON ANY PARTICULAR EVENTS, GIVE ME A NOTE AND WILL UPDATE IT INTO THE LIST.
CHEERS!

EVENTS

FOOD HOTEL ASIA (FHA08)
22 – 25 April 2008 @ Singapore Expo, Singapore

COCKTAILS & SPIRITS
25 – 26 May 2008 @ La Maison Rouge, Paris NEW ! (more updates soon)

LONDON BARSHOW
17 – 18 June 2008 @ Earls Court 1, London

NEW YORK BARSHOW
22 – 28 June 2008 @ Jacob Javits Convention Centre, New York

TALES OF COCKTAIL
16 – 20 July 2008 @ New Orleans

AUCKLAND BARSHOW
5 – 6 August 2008 @ Alinghi Base, Viaduct Harbour, Auckland

SINGAPORE BARSHOW NEW !
2 – 3 September 2008 @ Singapore Expo Hall 2, Singapore

SYDNEY BARSHOW
17 – 18 Sept 2008 @ Royal Hall of Industries, Moore Park, Sydney

MELBOURNE BARSHOW
Date TBC @ Royal Exhibition Building, Carlton, Melbourne

-till then my fellow bar chumps…