Wild Turkey for Sale!Posted: April 8, 2009
Pernod Ricard has recently announce the sale of its Wild Turkey bourbon portfolio to Gruppo Campari for a whopping US$ 575 million. This transaction includes American Honey liqueur, bourbon making facilities in Kentucky and bourbon collections. This comes as part of Pernod Ricard’s non-strategic plan for asset disposal. Other related brands that was previously disposed was Glendronach, Cruzan & Bisquit.