NEWS – Ballantine’s €40mil RelaunchPosted: May 17, 2007
Chivas Brothers has unveiled their €40mil relaunch plans for Ballantine’s. The plan will focus on new marketing campaigns and a new launch meant for the fast growing Chinese market. Chivas’s immediate objective is to make Ballantine’s the world’s No. 2 in sense of volume. Drinkers will also expect to see a makeover for the Ballantine’s 12 Year Old as it will have a new packaging that will replace all the existing three. In addition, Ballantine’s will also be launching it’s Ballantine’s 15 Year Old specially made for the Chinese market.